I first learnt about the pocket square brand, YHIM, about a year ago when I discovered the brand in the London Fashion Week Men’s accessories showroom while galavanting around town. I have however, known the founder and pocket square designer, Sophia Wu, for quite a few years now.
We first met at one of my first ever seasons of London Collections: Men (now LFWM) when I was approached to do a mini interview about the impact of a pocket square to a suit. We bonded over the interview where sadly, I had forgot to wear a pocket square as I left the house so I proceeded to do my interview with a Costa napkin masquerading as a gentlemen’s top pocket decoration. Never fear, a makeshift pocket square is always near!
Below is a video of my ‘In Conversation’ interview regarding the YHIM brand and what inspires my attire. It was great to be able to sit down with Sophia and talk about our inspirations and ambitions. In the interview, I talk about my fashion icons, why I appreciate eccentric male dressers and my love for YHIM’s pocket squares. Go on, have a gander, and I apologise if none of you can get past my mucky northern accent.
These two images both use the same pocket square. The beauty of the design is that you can get 8 different looks from one single product. This way you have variety without an overflowing accessories drawer.
Not only do you not have to worry about which pocket square to pick (as they’re all-in-one), but you also have a colour palette that transitions from day to night time if you’re wanting a bolder look for dinner plans.
The YHIM pocket squares are unique in design with 4 patterns on each side, and a tasteful colour palette running throughout each piece.
One side uses more muted tones and colours with pops of eccentric and bright colours. The other side is a more flamboyant and bold print to add a fun ‘party’ element to the otherwise sophisticated design.
During the interview, Sophia kindly gifted me with one of her stunning pocket squares. I also had the privilege of being able to choose which coloured design I would like.
I opted for the bold fuchsia pink and golden yellow design with navy blue as the base colour. I chose this design for the bright and vivid colour scheme as I like to make a statement with my suits.
I felt these colours worked for their brightness but also that the more neutral side would work when I wear a jazzier suit.
The website currently features 8 colour schemes. Some brighter than others, and some for a gentleman who just wants to add a minor touch of flair to their attire.
If you want to check out some of the folding techniques, may I suggest you check out this digital copy of the nifty booklet that comes with every pocket square. It’s well worth a look if you’re wanting to experiment with different shapes and styles. Sophia has created this gorgeous little booklet that gives you a multitude of different ways you can shape your pocket squares and a simple step-by-step with visuals to guarantee that you’re going to look as sharp on the pin wherever you may be.
YHIM started as a real passion project for Sophia. When I first met her, she was interviewing men on the subject of pocket squares in order to create a book that praises the dandyism of such a simple menswear accessory. Sophia created a Kickstarter page to raise money to create her book. And as a donation gift to those who pledged a certain amount of money, she designed a pocket square as a thank you. These pocket squares then became popular and she has since taken a little donation gift and turned it into a much-loved menswear accessory brand. And my word am I glad she did!
Also, you may have also recently spotted Sophia take her brand on Dragons' Den. Though she didn’t end up leaving with an offer, what she did leave with was excellent exposure and a great showcase of her beautiful products.
To celebrate their feature on Dragons’ Den, there is a special offer of 10% off. Visit the website YHIM.CO.UK to enter your email address to claim the coupon code.
For information regarding these amazing pocket squares, I recommend you browse their website: YHIM.CO.UK