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About Us

YHIM (pronounced WHY HIM) is a London-based menswear brand that creates luxury and unique men’s accessories. All our products are made in the UK with the highest quality yarns at British mills with over 100 years of heritage so that people who value style and quality can always look their best, feel confident and be remarkable.



Our pocket squares are made of luxurious silk at a British mill with over 400 years of heritage. And our socks, made of the highest grade Italian cotton, are also made in the UK, in a 100-year-old mill that holds the Royal Warrant from HRH Prince Charles. We are proud that every accessory we create is unrivalled in comfort, quality and style. Our products have been sold in the UK, Switzerland, the Netherlands, Germany, Sweden, the USA and Japan.  



Starting from an idea, executed to perfection. Every colour and pattern is given our careful consideration. You can always find the item you need for any occasion. From weekdays to weekends and from work to pleasure, our YHIM accessories showcase your remarkable style and full potential. 



YHIM was created to empower people to explore their inner strengths. We believe remarkable style is the expression of self-confidence, courage and creativity. We are passionate about creating high quality accessories that can present remarkable style. We live by our core values—Be Confident, Be Bold, Be Unique, Be YOU!       



(Sophia Wu - Founder of YHIM) 


YHIM is the creative brand of Sophia Wu. Sophia has been living in the UK for 19 years. After obtaining a Master’s degree in International Business Administration, she started working in the menswear industry in a business development role. After a series of life-changing challenges, she discovered her passion for style and design. Then she educated herself further at both Central Saint Martins and London College of Fashion. Now she has combined her business skills and passion to found YHIM. YHIM conveys Sophia’s vision: empower people to Be Confident, Be Bold, Be Unique, Be YOU! On the journey to pursue her passion, she published a style book, Be A Remarkable Man – The Essence Of True Style, in November 2018.